As a small business owner, it can be tempting to cut corners.
However, skimping on your branding and marketing materials can be a costly error.
Quality graphic design requires a trained creative professional.
A good designer will know the best approach for communicating your message to customers.
I know who your competitors are, because I will have researched them.
And most importantly, I will develop quality designs using professional software so that your marketing materials can easily be printed.
Here are a few of the top advantages to entrusting your design work to a professional such as myself:
You will save time
As a business owner, what is your time worth? I'm guessing you already have a lot on your plate — which means you may be putting off a new marketing piece, even if it is something you really need. By hiring a me you typically can have a project completed in a fraction of the time it would take for you to do it yourself, and you can begin using that piece to grow your business!
You will save money
Good design has longevity. By paying for great design once, you are saving yourself from paying for subpar design over and over again. Another factor to keep in mind is that I know the most cost effective ways to design your materials, and I will likely have suggestions to help keep your printing costs to a minimum.
You will know it’s done right, the first time
When you hire a qualified professional to begin with, you could have avoided this scenario. I have over 15 years of training using state-of-the-art design software. I know my way around terms like:
CMYK vs. RGB
Plain Black vs. Rich Black
Double Gate Fold, Roll Fold and Z-Fold
Most importantly, I am an expert at preparing files for print and digital, and foreseeing any possible issues, in order to save you from costly mistakes.
You will gain a brand new source of ideas
Sometimes it can be difficult to voice your ideas in words, let alone images! As a Creative Director I am trained and experienced in taking your vision and bring it to life. I am able to incorporate your thoughts, and also add ideas of my own in order to develop stronger visual concepts. Not only can I help you realize your vision, I also know how to reinforce your core message and clearly communicate it to your target audience.
You will stand out from the crowd
Sure, it can be tempting to go the easy route and paste in a standard piece of clipart, or buy a generic $25 logo from a stock website. Its looks “good enough”, right? But remember, everyone else has access to those same graphics, too. Having a distinct brand is what is going to raise your business above your competition and become part of the equity of your business. You’ll also be guaranteed a one-of-a-kind design, so you’ll never encounter copyright issues or worry about a competitor looking identical. I will first work to understand your business, its culture, your target audience, and your competition. Once those items have been fully researched, I will apply my expert knowledge of design principles, grids, ratios, trends, user behavior and color theory. When all of these elements are combined it results in a piece that will reinforce your brand, and therefore work to build customer loyalty.
You will make a better first impression
You know you only get one chance. Whether it’s your email signature or Facebook post, viewers are going to judge a business in just a few seconds based on appearance alone. Professional quality graphic design will give your business credibility - and that’s PRICELESS.
You will be consistent and memorable
High quality design provides a uniform look and feel across every customer facing aspect of your business — from your business cards to the sign on the front of your building. Attention to these details will ensure that your customers have the same experience visiting your website as they do when scrolling through your social media feed or flipping through your brochure. This way, you will appear more professional, trustworthy and — most importantly — memorable.
You will get better results
It's simple: great design converts. It isn’t just about making things look pretty. An effective marketing piece should invite customers to take action. As an educated and seasoned graphic designer I am going to make sure your customers you feel compelled to turn the page, or visit your website, or click the button to learn more, and guaranteeing to making you look INKredible!